2019 EDUCAUSE
What's the Hollar: Communications strategy, creative direction, copy writing and design for direct mail, landing page and social
Direct Mailer had a word magnet sheet held to the front cover with internal magnets. Good print production trickery!
EDUCAUSE is one of the largest Ed Tech conferences, and Softdocs wanted to get ahead with some concise messaging to IT leaders to drive traffic to the booth, sessions and website. The goal was to GET SEEN. The direct mail consisted of a sturdy booklet with a word magnet sheet held to the front cover via small internal magnets. The messaging was short and direct, and began with a question: What are your two words? The direct mail was followed with email and social postings and was supported with a landing page.
EDUCAUSE Two Words Landing Page
Lading Page
Social Posts
