As a tech-savvy and hands-on creative leader, I like to get deep into the look of my projects, because design matters. Good design, especially. The viewer might not even know that something is well designed, but they look at it longer, deeper, and with more interest. I like my design to direct the eye and lead the viewer through the piece with elements that have function. But at the same time, not everything has to be functional; sometimes things can just be—delightful.