BRIDGE 2020
Softdocs User Conference
Softdocs User Conference
What's the Hollar: Communications strategy, creative direction, copy writing and design for logo, direct mail and website
Direct Mail Front
Direct Mail "Menu" Inside
Direct Mail Back
BRIDGE is Softdocs’ annual user conference. In 2020, it was to be held in Charleston, SC.
The theme of the conference was Connecting as a Community. The design of our promotions borrowed from the beauty of the Charleston landscape and the old sculptural ironwork contrasted with the sleek design of the (new, to me) bridge over the Cooper River (pronounced “Cuhpah”). The design conceit for the direct mail and website was to mimic a fine restaurant menu, as Charleston has such a rich culinary culture.
(All this nice work, and it got canceled.)
Website Home Page
Website Hotel Information Page
Desktop/Presentation Wallpaper
