Softdocs
Higher Ed Collateral
Higher Ed Collateral
What's the Hollar: Creative direction and art direction
![](https://cdn.myportfolio.com/19f936c0-1bc7-42cf-961d-5fb9f15457dc/11572379-0139-496b-9b1e-23b2c1888c4f_rw_1920.jpg?h=f591111c4e7e2db547e7eb50e8bb71e0)
![](https://cdn.myportfolio.com/19f936c0-1bc7-42cf-961d-5fb9f15457dc/0ef1e308-9d13-479d-8968-0359fd627125_rw_1920.jpg?h=b71d8a0458d38d94c5b8b9cf6983af2a)
![](https://cdn.myportfolio.com/19f936c0-1bc7-42cf-961d-5fb9f15457dc/d505ca02-338a-4584-92e2-8f68ddcfaf7a_rw_1920.jpg?h=8e78aaafbb9f5bbd246e93f708bb2bd1)
![Snapshot Front](https://cdn.myportfolio.com/19f936c0-1bc7-42cf-961d-5fb9f15457dc/fec05e2b-0921-4b20-b314-4ea230823444_rw_1920.jpg?h=fc9efdc7a880d1ec412215096e1617dd)
Snapshot Front
![Snapshot Back](https://cdn.myportfolio.com/19f936c0-1bc7-42cf-961d-5fb9f15457dc/e25298e1-0c56-442f-878e-6d4d41246e7d_rw_1920.jpg?h=a7d2a95256abf5f6c3d46ffb41330dda)
Snapshot Back
Here is a small sampling from the higher ed collateral system I developed for Softdocs. Collateral isn’t glamorous, but when it is well designed, it gets the job done with much more impact. (I did not design the logo, btw. That was a mandatory I could not change.)
![](https://cdn.myportfolio.com/19f936c0-1bc7-42cf-961d-5fb9f15457dc/51089ca4-36a1-4002-9ed6-bab9ea42e3bf_rw_1920.png?h=80934e72f3adf868c861a9c16f8c9442)