BRIDGE 2019
Softdocs User Conference
Softdocs User Conference
SHOUT OUT! 2019 AAF Midlands gold ADDY
What's the Hollar: Communications strategy, creative direction, copy punch-up and design for logo, direct mail, email and website;
Video production, editing and design
Video production, editing and design
Snake Fold Direct Mail, Folded and Opened
Outside Flat
Inside Flat
Asheville, NC brings out the nature explorer in all of us. And, our annual user conference, BRIDGE, is a guide for users and offers attendees a chance to explore more of what you can achieve with Softdocs solutions and allows for users to interact with some of the application developers, support team and business consultants in person.
The 2019 promotions began with a direct mail piece in the form of a field guide and map, to help you chart your way to the BRIDGE experience. Borrowing on the outdoorsy and rustic look of Asheville, combined with the historic yet posh accommodations of the Grove Park Inn, our promotions took on a national park vibe.
Email supported the direct mail, and both directed recipients to visit the BRIDGE website where they could learn more and register. Two videos were made to boost registration numbers, once a campy hype video*, and the other a testimonial reel of past BRIDGE attendees. Since being with Softdocians in person is a major benefit of attending BRIDGE, we used employees from all departments in the hype video to tell what you’d get from attending.
Oh, and if you haven’t noticed, the conference logo changes year to year based on location. If you haven’t yet, go back and look at BRIDGE 2020 and 2017.
Hype Video
* If anything, make it to 59 seconds. Thanks, James!
Attendee Testimonial Video
See more BRIDGE video high jinks at the Softdocs Fun Page!
