(or, a Fresh Look at how to market at the beginning of the pandemic)
What's the Hollar: Communications strategy, creative direction, copy writing and design for social, email, landing page and virtual meeting backgrounds
And like that, Ellucian Live 2020 was CANCELLED, and we had on hand all of these nifty TWO WORD direct mail pieces for this conference. It looked like we’d have to start from scratch. But wait!
Instead, we took a fresh look at how to replace in-person events with virtual ones and other digital outreach. TWO WORDS pivoted to FRESH LOOK. Webinars replaced our trade shows; social and email replaced our reps going onsite. Our messaging used the same strategy behind TWO WORDS. And for fun, we made office-y themed virtual meeting backgrounds for visitors to download.